Nothing worth having comes easy. Especially not A-Player job candidates. Companies outbid each other in perks and beef up salary offers to secure the best and brightest applicants for themselves.
For those millions of workers who relocate for a job in a new city or country, one particular perk is unique in its effectiveness: Thoughtful relocation support. For very little incremental cost, it can have a very positive impact on a candidate’s performance and well-being, right from the start.
While we recommend to let the pros handle it, here's how to do it yourself.
Moving house and changing jobs are among the biggest causes of stress for most people - so relocating for work is the double-whammy. If you provide relocation support that goes beyond money, and take the employee by the hand during their life-changing event, you will have given them far more than a company gym or free lunches - you will have nurtured trust and a sense of genuine gratitude.
And that can go very far and will convince some of the best job candidates to join you and not your competitor.
Here are the top five ways to roll out the red carpet for your relocating employees.
Send the candidate a self-made guide on how to find a place to live, including:
BONUS TIP: Don’t assume any prior knowledge.Did you know that Germans and Austrians don’t like to use estate agents for finding a rental property? Agents in these countries charge up to three full monthly rents to the tenant as a “finder’s fee”. → So don’t be shy to share the basics with the candidate. In this case, you could tell them that in the UK, it’s perfectly ok to work with (most) estate agents and that their fees are moderate. You may say "They can find this type of information online, so why should I write it myself?" The reason to do it yourself is to build a relationship. You don’t have to create a new document for every new candidate, of course. But creating something unique once and sharing it with candidates can make a big difference for them in how they perceive you. |
You could also consider paying for a candidate’s short term accommodation. It can even be cheap - simply offer existing employees a small cash bonus per night if they offer a room to the relocating colleague - a much better deal than paying for a hotel room or AirBnB.
Finding a place is usually the most stressful part in the whole relocation process, so any creative low-cost way you can find to help ease Accommodation Anxiety will have a disproportionate impact.
Read how to provide financial support to relocating employees that won't break the bank
Once the new employee arrives, there’s a lot for them to run around for. Council tax, utilities, registering with a GP, registering for national insurance, mobile phone contract - None of it is a big deal in and of itself, but overwhelm can come from:
Chunk up a big daunting task (“the move”) into digestible pieces for the employee.
Outside of the usual after-work drinks, consider supporting employee initiatives. One company we know picks up the beer and wine bill of employees who throw a private party at their home and invite colleagues.
But friendships can’t be forced, and you will impress the candidate if you offer ideas for socialising that are not related to colleagues.
Here, again, your best chance lies in authenticity. Providing generic suggestions for socialising that anyone can find online (Join a cooking class! Take up pottery! Salsa lessons!) aren’t very helpful. But examples of what real people did when they arrived in your city and needed to make new friends - that can be really interesting.
Why not send an email to all existing employees and ask for successful (and less successful but hilarious) making-friends-stories when they relocated in the past (even in another job).
Make sure the successful ones include specific names of events, venues or courses that the candidate can look up. Compile the best submissions into a short document that you share with the candidate.
Lots of extra brownie points if you get employees’ permissions to use their first names and the department they work in. “The company” will suddenly turn into real people with real stories. What better ice breaker than “Oh, you’re Joanne from Accounting? The one who caught five tennis balls in Wimbledon?”
Another company we know does the “lunch challenge” - every new joiner has to have five 1-1 lunches per month with people outside of their immediate team.
You can make quite an impression on the candidate if they receive a welcome pack from you before they start work. However, you don’t want to send them something to their home country and burden them with additional bulk. Instead, you can ask for their new physical address (if they have one before they move).
You could of course give it to them on their first day at work, but there is something magical in opening a gift on your own, on the cold rainy night when you arrive with three suitcases in an unfamiliar, empty apartment. It plants a vein of gold into next morning’s commute.
Make sure it’s not too bulky and fits into a letterbox so that the candidate doesn’t have to walk to the post office to pick it up the next day.
Some ideas on what to include:
Of course, they will receive the welcome pack only after accepting the job offer and relocating, so this will not contribute towards convincing the candidate to join. But you can mention the arrival of this welcome pack in the summary email (see next point).
If you would like to see Benivo’s Welcome Pack to relocating employees, we’d be happy to send you one free of charge. Just drop us a line at sales@benivo.com.
Ideally, you want all this goodness to reach the candidate before they make their decision whether they want to work with you or someone else. So it's important that news reach them during the deliberation process.
Send them a welcome email at the time they receive your job offer. In there, you highlight the entire relocation process and include as much of the above points so that they see "wow, those guys really want me if they do all these great things for me."
After covering all the points and linking to the relevant documents, mention that you will be helping the candidate throughout the process in case the material provided isn’t enough and that they can always contact you with relocation-specific questions.
Some of these ideas are more work-intensive than others. But if you do even just a few of these things, you will create a lasting impression on the candidate and reassure them that your company makes every employee welcome.
And sometimes, this can make all the difference.
If you would like to find out how Benivo can help you with relocating junior employees, drop us a line at sales@benivo.com.
A cup of Twinings is on us.