Benivo Blog

Developing Your Personal Brand in Global Mobility

Written by Michelle Curran | 05.09.2024

In today's competitive job market, developing a strong personal brand is crucial for success in the global mobility industry. Recently, industry experts Louise Neal (CEO of Easy Tiger Group), Michelle Durkin (Talent Mobility Search), and Amber Pittard (Alchemy Global Talent Solutions) shared valuable insights on this topic during The View From The Top season opener.

Key Takeaways from the discussion:

Reinvent Yourself

Louise Neal emphasized the importance of reinventing yourself and your brand. This involves a thorough evaluation of your strengths, skills, and experiences. Reflect on what makes you unique in the industry and how you can leverage that to stand out.

Align Your Resume and Online Presence

Ensure your resume aligns with your LinkedIn profile. In today's digital age, consistency across platforms is crucial. Your online presence should reflect your professional brand and highlight your most recent and relevant experiences.

Craft Your Story

Prepare a compelling narrative about your career journey. As Louise pointed out, "Get your story right." This story should highlight your strengths, achievements, and the unique value you bring to potential employers.

Embrace Digital Networking

While face-to-face networking remains valuable, don't underestimate the power of digital networking. Engage with industry professionals online, participate in virtual events, and contribute to relevant discussions on platforms like LinkedIn.

Continuous Learning and Upskilling

Stay current with industry trends and technologies. As the global mobility landscape evolves, particularly with the rise of AI and sustainability concerns, continuous learning is essential to maintain a competitive edge.

Seek Feedback and Mentorship

Build relationships with mentors or trusted colleagues who can provide honest feedback on your brand. Regular check-ins can help you refine your approach and stay motivated during your job search.

Be Open to New Opportunities

Michelle Durkin advised being open to different types of positions. Your skills may be transferable to roles you haven't considered before. This flexibility can open up new career paths and opportunities.

Research and Preparation

Amber Pittard stressed the importance of thorough research when preparing for interviews. A well-prepared candidate who demonstrates knowledge of the company and role stands out to hiring managers.

Build and Leverage Your Network

All experts agreed on the critical importance of networking. As a show attendee commented, "If you don't have a network, create one." Consider joining or even creating industry groups that align with your interests and expertise.

Maintain Positivity and Persistence

Job searching can be challenging, but maintaining a positive attitude is crucial. As Louise Neal advised, "Don't give up. Always connect... and be positive."

Developing your brand is an ongoing process that requires self-reflection, strategic planning, and consistent execution. By focusing on these key areas, you can enhance your visibility in the global mobility industry and position yourself for success in your career journey.

Remember, the global mobility community is known for its supportiveness. Don't hesitate to reach out to industry professionals, including recruiters and thought leaders, for advice and support. Your next opportunity might be just one connection away!

You can view the complete discussion here.  Don't forget to register for next week's show on The Geopolitics of Global Mobility.